Flytxt wins IEEE Cloud Computing Challenge 2011 in Athens

Trivandrum, 8^th December, 2011 – Flytxt, the provider of global mobile advertising solutions, today announced that it has won the 2011 IEEE Cloud Computing Challenge – C3 in recognition of its innovation in Mobile Subscriber Fingerprinting using Big Data Analytics. The Cloud Computing Challenge organized by IEEE, the world’s largest professional association dedicated to advancing technological innovation and excellence, aims to stimulate the development of new practical tools and applications in cloud computing.

The event was held at Athens in Greece as part of 3^rd IEEE International Conference on Cloud Computing Technology and Science (CloudCom 2011).

“We are extremely happy to be honored with this prestigious award. It reinforces our commitment to excellence and innovation that has been the emblem of Flytxt since its inception”, said Mr. Prateek Kapadia, CTO, Flytxt. He further added that, “It is our mission, at Flytxt, to transform the mobile advertising industry by providing path breaking solutions in mobile advertising. With this award, our journey receives a further impetus towards that goal.”

Flytxt provides innovative mobile advertising solutions for brands, operators and advertisers by offering high ROI interactive campaigns. The solutions offered by Flytxt are designed to engage mobile subscribers in highly relevant brand communication that provides rich brand experiences and high value to subscriber. Through these solutions, Flytxt enables its clients to establish meaningful communication with their audiences to drive greater brand affinity and conversions.

Flytxt was adjudged the winner by IEEE Cloud Computing Challenge – C3 in the Data Intensive Analytics Application category.

About IEEE CloudCom 2011

The “Cloud” is a natural evolution of distributed computing and of the widespread adaption of virtualization and SOA. In Cloud Computing, IT-related capabilities and resources are provided as services, via the Internet and on-demand, accessible without requiring detailed knowledge of the underlying technology. The IEEE International Conference and Workshops on Cloud Computing Technology and Science, steered by the Cloud Computing Association, aim to bring together researchers who work on cloud computing and related technologies.

About Flytxt

Flytxt is a leading mobile advertising solution provider for operators, brands and agencies. Flytxt’s technology solution delivers unparalleled value to all players in the ecosystems. Flytxt’s mobile ad market place provides advertisers with unprecedented consumer reach, high advertising ROI and more relevant communications to subscriber.  The technology solution from Flytxt enables operators to convert their subscriber touch points into premium advertising media, allowing them to participate in mobile advertising growth and generate new revenue stream. Flytxt has successfully executed over 50000 high impact, real-time closed loop mobile marketing campaigns. The Flytxt platform is currently used by many operators to reduce churn, increase loyalty, increase revenue and promote partner products & services.  Flytxt is currently deployed in Asia, Africa & Europe and running 2000+ campaigns per month across multiple operators. For more info please visit www.flytxt.com.