‘Facebook and Gmail keep a spying eye on you’, Prof. Sree Sreenivasan

“Facebook and Gmail keep a spying eye on you every time you log on, so that maximum personal data of the user can be extracted.  Despite the dissent and protest by several million users of FB and G mail, they are continuing with the information extraction as this info can be for attracting advertisers”, said Prof. Sree Sreenivasan,  digital media professor and student dean, Columbia Journalism School.

If you send a Gmail message to your wife saying that please buy milk, your wife can see the advertisements of various milk brands when she opens the mail, he said.  The FB uses a more intelligent program where the likes and dislikes of the users are judged from the comments he makes in the e-debates or from the status messages.

“Facebook or iPad cannot solve everything.   Online campaigns had played a role in the democratic movements, but that is not a social media revolution only, it is a true revolution which is in conjunction with everything that happened in the offline world”, Sree states.   Addressing a session with media persons, he said the future of the media will definitely be the web, though newspapers and readers have going online, advertisers have not gone online yet.  They still find print media as the effective medium of advertisement.

Prof. Sree Sreenivasan will deliver a speech on the latest trends, challenges, and promises of digital media marketing, at Travancore Hall, Technopark on Friday, July 8th from afternoon 3 pm to 8 pm. Click Here to view the News