Flytxt enters into a strategic partnership with Etisalat Zantel in Tanzania

TechnoparkToday.com Trivandrum, 29th February, 2012: Flytxt, the global technology leader in mobile marketing and campaign management, announced today that Zantel, one of the fastest growing telecom operators in Tanzania, has selected Flytxt for its subscriber engagement initiative.

The comprehensive mobile campaign management platform from Flytxt with advanced analytics capabilities will enable Zantel to provide right offers to the right subscribers at the right time. At the same time, the platform will enhance customer experience by ensuring that the privacy preferences of the subscribers are strictly maintained. The ability of the platform to manage closed loop marketing campaigns with automated reward provisioning generates maximum conversion and optimizes ROI on marketing offers. Flytxt’s marketing consulting service further enhances the capability of designing and managing high ROI marketing campaigns.

Mr. Ahmed Mokhles, Chief Commercial Officer of Zantel and Sr. Vice President of Etisalat Group Said “I strongly believe that with the deployment of Flytxt platform on our network, we can elevate the customer experience to the next level and strengthen our customer relationship further by providing precisely targeted offers and content. We selected Flytxt not just for their matured technology but also for their consulting capability and proven global expertise in successfully managing a wide variety of mobile campaigns.”

Speaking on the partnership, Dr. Vinod Vasudevan, CEO, Flytxt, said, “It is an extremely exciting feeling to be part of the Tanzania’s mobile growth story along with Zantel. Our technology is designed to enhance marketer’s efficiency and allow them to be more creative and innovative in their mobile campaigns. This partnership will provide Zantel further impetus to stay ahead of competition by providing greater customer satisfaction.”

About Flytxt
Flytxt is the technology leader in mobile marketing and campaign management. Flytxt enables mobile operators to generate incremental revenue through precisely targeted high impact mobile marketing campaigns. Flytxt, with its unmatched technology and marketing competency is one of the fastest growing mobile marketing companies in the world. The company’s sophisticated campaign management technology combined with its mobile marketing consultancy helps operators to achieve their marketing ROI objectives. Flytxt offers its solutions to several leading operators across South Asia and Africa with a combined subscriber base of over 250 Million. The company has run over 50000 highly successful campaigns across these continents over the past 12 months. With its corporate office in Netherlands and its global delivery centre at Trivandrum, Flytxt has presence in Delhi, Mumbai, London, Nairobi, Lagos, Colombo and Johannesburg. For more information about Flytxt, visit www.flytxt.com.

About Etisalat
An uncompromising commitment to excellence and innovation has seen Etisalat become one of the world’s fastest-growing telecom groups, rapidly expanding across Asia and Africa.

Its UAE operations, strategically located at the crossroads of East and West enables Etisalat to be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate data services. Its stellar performance has won Etisalat recognition as ‘Best Operator’ ten times since 2006 and ‘Best Wholesale Provider’ four times in the last three years.

Servicing over 135 million customers in 18 countries Etisalat continues to reach out to new customers and markets.

About Zantel
Zantel is the official brand name for Zanzibar Telecom Limited, the fourth mobile service provider in Tanzania. Zantel is a home-grown Tanzanian company that seeks to positively enhance the lives of all its customers through improved communications.

By providing value, high quality and smooth services, Zantel seeks to present customers with service they can rely on whether to conduct business efficiently or simply stay in touch with friends and family.

Zantel is the only telecommunication company in Tanzania offering total communication solutions for both voice and data services through its GSM 2G, 3G, and CDMA networks. Zantel also offers international traffic and carrier services.

Zantel was the first private telecom company in Tanzania to own an international gateway that enabled Zantel to reduce the rates for international calls by 60% that paved way for cheaper international calls in the country. It offers the most affordable and competitive international rates in the country to all the popular international destinations in the world and is partnering with more mobile companies to ensure customers roam with Zantel anywhere in the world. Today, Zantel’s network covers all cities, major towns, highways and rural areas in Tanzania.