Flytxt launches mobile ad market place – mADmart

Flytxt, the technology leader in Big Data powered Customer Experience and Revenue Management Solutions, announced today the launch of mADmart, a first of its kind mobile ad market place in Bangladesh. mADmart in partnership with Robi Axiata, one of the fastest growing telecom operators in Bangladesh, will offer brands and ad agencies an opportunity to engage their potential consumers through Mobile, the most pervasive channel.

During the launch of this initiative, Dr. Vinod Vasudevan, CEO, Flytxt, said, “We are delighted to bring this unique mobile ad marketplace to market. Operators can now unlock a new revenue stream by offering consumer insights and multi-channel engagement opportunities for brands and agencies.” Touching upon their experience in running big data powered targeted marketing campaigns for operators, he added, “Our customers get around 2 to 50 times higher conversions with precisely targeted marketing compared to carpet bombing campaigns and we expect the brands to now benefit from this precise targeting in their ad campaigns too”.

Mr. Shahnul Hasan Khan, Group Director of Ezzy Communication and the business partner for mADmart in Bangladesh also commented on the occasion, “We are excited to roll out ad campaigns on Robi’s network in Bangladesh. Subscribers will receive only relevant ads and brands will enjoy unprecedented consumer reach and unparalleled customer segmentation, which makes our value proposition compelling against the conventional advertising media.”

mADmart, Flytxt’s newly launched mobile ad marketplace, is powered by a patent pending mobile advertising technology platform QREDA. Mr. Abhay Doshi, V.P Product Management and Marketing at Flytxt speaking on the platform capabilities said, “We leverage data available with operators to create personas reflecting Demographic, Psychographic, Sociographic and behavioural profiles that can be utilized by advertisers to run precisely micro-segmented campaigns honouring subscriber’s preference, privacy and permission.”

In addition to offering a wide range of ad inventory and precise consumer insights, the flexibility of the platform gives a compelling proposition for both long tail and global brands to advertise through mADmart compared to conventional and other digital media channels. The market place will enable ad campaigns in push and interactive mode in addition to supporting settlement models like CPC, CPM and CPA.