MD Niche Wins National Recognition for Media Relations

TechnoparkToday.com>>  July  2013:  The hugely acclaimed Kochi-Muziris Biennale, India’s first such contemporary international art event, has fetched for its media consultant top honours at the inaugural Indian edition of the prestigious Sabre Awards, 2013.

MD Niche, a fledgling Delhi-based media consultancy company, was conferred The Gold Sabre Award For Excellence In Public Relations in two categories — media relations and not-for-profit — for turning the country’s first-ever biennale into a spectacular media success story.

The much-coveted PR awards, decided by an illustrious jury after long-drawn deliberations, were announced at a glittering function at Pullman Hotel, Gurgaon, near Delhi, late last week.

The three-and-a-half-year-old MD Niche, with offices in Thiruvananthapuram and Kochi, won the awards in the face of stiff competition from established PR biggies like Ketchum Sampark, The Practice, Genesis Burson-Marsteller and PR Pundit.

“It is an honour for us to be recognized alongside some of India’s best PR and media consultancy firms,” said MD Niche CEO S Suresh, a former journalist. “The Biennale campaign was extremely satisfying for us not just because we managed to successfully meet the PR requirements of a massive project with our limited resources, but more importantly we were able to help promote an event of immense social and cultural significance for our country.”

While this is the inaugural Sabre India award, instituted by New York-based Holmes Group and Public Relations Consultants of India (PRCAI), India is the only country that has Sabre awards of its own, revealed Mr. Paul Holmes, CEO and Editor-in-Chief of the Holmes Report.