An Onam Celebration that Saved Lives

TechnoparkToday.com>> Sep 13, 2013: When entire Technopark is busy with programs such as athaappokkalam, tug of war, pulikali etc, Digital Brands Group has a very different Onam.

DBG too planned a normal Onam celebration and began making a pookkalam until they realized from someone that the Regional Cancer Centre is in dire need of blood.  RCC was finding it difficult to get donors as people were busy with Onam celebrations. Then DBG staff made a quick decision to celebrate it differently.  They cancelled their celebrations and all went to RCC as a team.  They donated 20 units of blood today to RCC.  DBG staff told Technoparktoday that RCC is facing severe scarcity of blood during this onam season and it might be a great support to donate blood during this festival season.