Technopark-based Flytxt Ties up With Idea Cellular

TechnoparkToday.com>>  Technopark based data-analytics solution provider, Flytxt, partnered with Idea Cellular, for deploy its multi-channel mobile advertising platform, QREDA, and connect to its mobile advertising market place, mADmart. This would facilitate brands and agencies to engage with over 130 million Idea subscribers directly, delivering relevant ads. Flytxt’s mobile advertising platform will enable Idea to leverage its expertise in Data Analytics, enabling brands to do the most relevant contextual advertising on mobile. It will also enhance customer satisfaction and ad campaign effectiveness.

Srinivasa Ravi, head-mADmart, stated that the company expect the value of mobile channels in India to go up as smartphone penetration and adoption of new generation services increases and this would bring in much higher ad spent on mobile media.

mADmart is a unique CSP-anchored mobile ad marketplace launched by Flytxt that follows two sided business model. It provides an opportunity for CSPs to leverage their in-depth understanding of subscribers, thus enabling brands and advertisers to deliver highly relevant offers. mADmart, on the other side, would increase ROI for advertisers providing them with better reach and meaningful engagement than any existing media today.