Toonz Animation, Film Kraft & Turner partner for Krrish Television Features

TechnoparkToday.com>> In the first of its kind endeavor, a popular Bollywood movie is now being leveraged onto a television entertainment channel via animated spin-off movies. Toonz Animation, Film Kraft Productions and Cartoon Network have partnered to create four animated movie sequels based on the Bollywood mega movie – Krrish.

These movie sequels follow the childhood adventures of Krishna (from the movie Krrish) who discovers that he can help people and save the world with the special powers bestowed upon him by Jadoo (from the movie Koi Mil Gaya). But in order to protect his identity and loved ones from the wrath of his enemies, he must don the mask of superhero Krrish! A series of four movies will be created between 2013 and 2014, the first of which, titled Kid Krrish, will air on Cartoon Network on July 14, 2013.

“The animated Krrish franchises are fun films that are guaranteed to be a visual treat with mass appeal. It is not every day that 11 year olds get to be super heroes! We are thrilled about partnering with the legendary Rakesh Roshan and Cartoon Network. This is a huge milestone as far as Toonz Animation is concerned,” said P Jayakumar, CEO, Toonz Animation India Pvt. Ltd.

Film-maker Rakesh Roshan said, “I have always pushed the limits by making different kinds of entertainment films and have always planned new strategies to promote them.  Since Krrish 3 will be ready for release this Diwali, I wanted to revive the memory of Krrish with children and the newer generation who may have not seen Koi Mil Gaya or Krrish. I am happy to have collaborated with Turner, the oldest and most popular children’s channel in Asia and Toonz Animation, who are the best in creating animated content in Asia, to make this first of its kind animated film series, where a live action film is adapted to make animation series for television.”

Siddharth Jain, Managing Director, South Asia, Turner International India Pvt. Ltd. said, “At Turner, our aim has always been to push the boundaries and deliver innovative and entertaining content across all our channels. Cartoon Network, the ultimate destination for fun and animation, will now be home to Bollywood’s biggest superhero in a whole new animated avatar. The Krrish franchise has been very well received by kids across the country and we are certain that they will be enthralled and excited to watch this adaptation of their superhero on Cartoon Network!”