UST Global ranked among the 100 most influential Indian brands on social media

TechnoparkToday.com>> March 10, 2014: UST Global, an information technology solutions and services company for Global 1000 enterprises, has made it to the list of the Top 100 most influential brands on social media in India. The company was ranked at 62 on February 26, 2014 by South Asia’s leading digital brand management firm Pinstorm for its social media activities across all major channels including Twitter, Facebook and LinkedIn among others.

Pinstorm has separate rankings for Indian Residents, Indian Non-Residents, Indian Brands and Brands in India, and dynamically updates them on a daily basis using its own algorithms along with metrics from some of the popular social media scores like Klout, PeerIndex, and Kred.

Commenting on the strategy behind this success, Tinu Cherian, Digital PR Manager at UST Global said, “Media fragmentation and the increasing number of brands in the social media space can make it quite difficult for one to make a lasting impression. At the end of it, content is king, and what has worked effectively for us is maintaining a good content mix that not only attracts but sustains interest on our social media pages.”

He further added, “Engagement of key stakeholders is very important to this process. While we have been reaching out to clients and business partners, we have also encouraged employees with social media adoption. Our senior leadership team is also increasingly taking into social media. The results are evident from metrics such as our Klout score which has improved from 41 to 79 in the last six months showing an increase in the value of our social media influence.”

Nikki Arora, Corporate Marketing Officer at UST Global said, “It is great to see a large number of IT companies embrace social media as part of the evolving media landscape. As the scope for owned media versus earned or paid becomes larger, it brings with it an opportunity to innovate with the ways in which we reach our target audiences.”