Wipro Partners with Flytxt for Mobile Consumer Analytics

TechnoparkToday.com(March, 2015): Wipro – a leading global information technology, consulting and business process services company today announced that it has partnered with Flytxt, a specialised company in monetizing mobile consumer data through big data analytics, to jointly offer customer experience and revenue enhancement solutions world-wide.

The partnership brings together Flytxt’s proven Mobile Consumer Analytics technology and Wipro’s expertise in telecom sector. Together, the companies will offer solutions to address industry challenges in generating measurable economic value from fast growing, diverse data streams.

The solution portfolio analyses large volume, velocity and variety of data generated in telecom ecosystem; and produces actionable insights on consumer behaviour through analytical models based on data and decision science. These help the mobile enterprises to run effective inbound and outbound marketing programs with high impact on revenue, margins and customer retention. This also enables mobile enterprises to deliver a better experience to consumers with personalized offers and content.

“Flytxt’s solution augments our analytics solution portfolio for the communications industry in delivering business outcomes across revenue enhancement, churn, and campaign effectiveness to ensure that our customers maintain a competitive edge. This aligns well with Wipro’s goal of offering comprehensive, cutting edge customer experience solutions for our clientele” said, Anil Jain, SVP & Global Business Head – Communication Service Provider.